New Coke chief tries to see through eyes of the world

Article Abstract:

Coke CEO Douglas Daft is visiting operations in Europe to encourage market share growth. Most European operations managers are European and marketing initiatives are less aggressive.

Europe, Strategy & planning, Statistical Data Included, Management, Planning, Daft, Douglas

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Coca-Cola says sales growth will meet quarterly forecasts

Article Abstract:

Coca-Cola Co. is forecasting an increase of 4% to 5% in its sales volume around the world for the 2001 first-quarter. The company's forecasts match what analysts are expecting.

Sales, profits & dividends, Forecasts and trends

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PepsiCo tries to clarify image of Pepsi One

Article Abstract:

PepsiCo blames poor marketing for Pepsi One's failure to live up to initial sales forecasts.

Marketing procedures, Campaigns, Marketing, PepsiCo Inc., PEP

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