New blood servie out to build trust

Article Abstract:

Canadian Blood Services, a new Ottawa, Ontario-based blood operator, is rolling out a C$5-million a media campaign, backed by a PR effort, to gain trust of Canadians by capitalizing on transparency and accountability. The marketing campaign include print advertisements in 93 newspapers across Canada, carrying the tag line, "Introducing Canada's New Blood Agency...Because The Need Never Stops" and TV ads expressing gratitude to real donors for their contributions in the past. Canadian Blood Services said its new services aims to boost blood supply in Canada, which has declined significantly over the past ten years due to tainted blood scandal in the 1980s.

Television, Campaign Launched, Print Media, Blood and Organ Banks, Blood Banks & Collection Centers, Blood banks, Article

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MSN bids for loyalty with browser

Article Abstract:

MSN.ca is supporting the launch of its free browser, MSN Explorer, with a multimillion-dollar ad campaign. The system is a free downloadable browser, in which the outside 'dashboard' remains constant during surfing. The dashboard can personalize such items as 'My Stocks' and 'My City' in which headlines and weather forecasts can be customized to 200 Canadian cities. A banner ad is located near the top. The MSN Explorer is part the company's long-term strategy to create brand loyalty.

Internet service providers, MSN.ca

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Maple Leaf shops with Zig

Article Abstract:

Maple Leaf Foods considered giving its $11-million ad account for creating advertising for its meat business to Taxi, FCB, Grip Limited and Saatchi & Saatchi before awarding it to Zig. The Toronto agency could also win the creative for Maple Leaf's bakery business.

Marketing procedures, Contracts & orders received, Advertising agencies, Management dynamics, Agencies, Advertising Activity, Contracts & orders let, Management, Innovations, Food industry, Marketing, Contracts, Advertising, Contract agreement, Company marketing practices, Company business management, Distribution management software, Maple Leaf Foods Inc., Food and beverage production/distribution software

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