New product strategy, structure, and performance in two environments

Article Abstract:

The relationships among environment, strategy, structure, and performance in the context of new product development are examined. The "fit" of strategy and structure to environment is found to be better modeled as a moderator of strength. Overall, the results support the importance of environment, strategy, and structure for the performance of new products. The basic conclusions are that the new product profile has a stronger positive effect on performance for nondominant competitors, speed and first-to-market strategies are more important to long-term success. (Reprinted by permission of the publisher.)

Product management, New products, Product introduction

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How electrical contractors choose distributors

Article Abstract:

The literature pertaining to channels of distribution is reviewed and some general conclusions are drawn about its applicability to managing actual industrial channels. The role of price management is discussed and several important aspects are illustrated. The dimensions of customer power and choice are shown to be critical issues in channel management. Empirical evidence is presented from the electrical distribution equipment industry. (Reprinted by permission of the publisher.)

Electrical equipment and supplies industry, Electric equipment industry, Marketing, Marketing management, Distribution channels

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The critical role of product quality in the international performance of industrial firms

Article Abstract:

Several elements are crucial to the profitable operation of international industrial firms. These include technical reputation, generic strategies, international market orientation, and product quality.

World, Quality Control Management, International aspects, International business enterprises, Multinational corporations, Quality control, Industry, Industries

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