North vs. south

Article Abstract:

One of the greatest challenges facing the 1992 program to unify the European market is getting Europeans to set aside their cultural differences so that they could work together harmoniously and productively. On each side of the north-south divide exists varying views on money, work, leadership, the role of government, honor and other basic societal values. The differences between Europeans are also very evident in their legal systems, interpersonal relationships, education and organizational structures. Companies situated in different parts of the continent have dissimilar ways of doing business, perceptions of time and space, approaches to decision-making and problem-solving, and methods of personal communication. To survive in the unified market, businesses would need a new European strategic outlook that recognizes what is truly European and what is national.

Social aspects, Europe, Cover Story, Behavior, Europeans

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Marriage broker

Article Abstract:

Eureka is a pan-European initiative started in 1985 that coordinates business relationships between governments, companies, and research institutions among 19 European countries in an attempt to promote European high technology research. Eureka has been involved in 297 projects worth 6.5 billion European Currency Units, including high-definition television and the Joint European Submicron Silicon Initiative, providing seed capital for initial development of ideas. Eureka head Olaf Meyer believes that European high technology development will succeed only if European corporations develop high quality production and marketing. Meyer feels that the single European market of 1992 must be open if Eureka is to succeed. He also feels that while investment might be diverted to Eastern Europe temporarily, it will not side track Western European innovation.

Management, Eureka project, Meyer, Olaf

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