Olivetti's Carlo De Benedetti: facing the realities of global alliances

Article Abstract:

Carlo De Benedetti, chairman and CEO of Ing. C. Olivetti and Co., has been able to bring financial stability to the company, transforming it from a family-run firm plagued with losses to a high-tech leader in international markets with $3.8 billion in annual revenue. De Benedetti was appointed to the chairmanship in the late 1970s, and since that time he has instilled a new vision into the company, which he perceives as the European alternative to IBM, with Olivetti having passed Apple Computer to take the second spot in European personal computer markets behind IBM in 1985. De Benedetti's emphasis on partnerships and joint ventures in his strategic planning for the company, and how alliances with AT and T and Toshiba Corp. have improved Olivetti's position in international markets are described.

Italy, Joint ventures, International business enterprises, Multinational corporations, Business planning, Partnerships, partnership, de Benedetti, Carlo

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For British Telecom, the classic management-labour clash: learning to compete: two telephone monopolies take the plunge into the real world

Article Abstract:

British Telecom's November 1984 share issue ushered the company into the realm of private industry, in which it is subjected to the same competitive pressures felt by other companies, but an important aspect of the transition is convincing its executives that they must actively seek new customers and shake its bureaucratic reputation. George Jefferson, chairman and CEO of British Telecom since 1980, indicates that most of the changes the company must make are yet to occur, and the company has yet to face most of the challenges that lie in store as the move to open markets continues. The increase in tensions resulting in the company's management as a result of the entry into the private sector and its financial goals through the 1980s are described.

Telephone and telegraph apparatus, United Kingdom, Telecommunications services industry, Science and technology policy, Labor relations, Telecommunications, Monopolies, Telecommunication, Great Britain

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Why the Airbus-Boeing feud is beginning to heat up

Article Abstract:

Airbus has roughly 20 percent of the non-U.S. market for jetliners, leaving Boeing with about 60 percent, and the rest to McDonnell Douglas. Boeing is critical of the increasing sales for Airbus which are the direct result of European government assistance. Also, Boeing claims that Airbus sells its planes at unfair prices, usually on preferential trade agreements or credit terms to improve the orders. Airbus head Jean Pierson expects the consortium to achieve a profit by 1997, while others disagree, pointing to the the $15 billion already spent on the group.

Guided missiles and space vehicles, Finance, International aspects, Aerospace industry, Boeing Co., Airbus S.A.S., Pierson, Jean

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