Opel's 'blurred' brand to be burnished

Article Abstract:

Robert W. Hendry, the new chairman of General Motors Corp.'s Adam Opel AG unit in Germany, is planning to regain European market share that has been lost . Mr. Hendry's plan is to prioritize the improvement of the company's brand management. He has set a goal of increasing Opel's market share in Europe to 15% in 1999. In 1998, the unit posted a 14.3% market share. Over the next two or three years, Mr. Hendry hopes to gain a 17% European market share.

Comment:

New chmn Robert W. Hendry planning to regain lost European market share with better brand management

Germany, Planning, Abstract, Opel AG

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French car makers offer U.K. deals

Article Abstract:

Regi Nationale des Usines Renault of France and Peugeot S.A. also of France are planning on offering incentives to sell automobiles in the declining and intensely competitive United Kingdom market. Renault's sales of automobiles are down 24 percent this year in the United Kingdom. Renault is offering 0 percent interest on four year financing deals in hopes of increasing British market share.

United Kingdom, TRANSPORTATION EQUIPMENT, Market share, Company marketing practices, Company market share, Company overview, Industry overview

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Renault to return to Australia

Article Abstract:

Renault SA announced that it is going to continue exporting its cars to Australia by the 2001 first-half. Renault has not sold models in Australia since 1996.

Australia, Foreign operations

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