Coca-Cola ads designed to restore faith in brand

Article Abstract:

Coca-Cola Co. composed an apology to customers in Belgium as two of its bottling facilities are to be inspected by the European Union (EU). The two plans are believed to have produced contaminated soft drinks. Coca-Cola is issuing full-page advertisements in 15 Belgian newspapers in order to apologize for the contaminated bottles. The ads are intended to restore consumer confidence in the Coca-Cola brand.

Comment:

Runs advertisements in Belgium designed to apologize for health scare

Canned & Bottled Soft Drinks, Soft Drink Manufacturing, Marketing procedures, Belgium, Soft drinks, Coca-Cola Co. (Atlanta, Georgia), Marketing, Soft drink industry

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Gucci will vote on adding LVMH nominee to board

Article Abstract:

Gucci Group NV announced that it will hold a extradordinary meeting of stockholders by March 1999 to vote on the proposed inclusion of a LVMH Moet Hennessy Louis Vuitton SA nominee to the company's board. The LVMH candidate would be the board's ninth member. LVMH called for the meeting in an attempt to gain control of Gucci. LVMH has spent a minimum of $1.4 billion to own a 34.4 % share of Gucci.

Comment:

Gucci to vote on proposed inclusion of a LVMH nominee into company's board

Netherlands, Foreign operations, France, Executive changes & profiles, Stockholder data, LEATHER AND LEATHER PRODUCTS, Leather & Products, Leather and Allied Product Manufacturing, Officials and employees, Grocery industry, Grocery stores, Appointments, resignations and dismissals, Investor relations, Gucci Group N.V., LVMH Moet Hennessy Louis Vuitton S.A., Leather industry, Leather goods

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