OttawaEs AOR stunner

Article Abstract:

The Canadian media buying agency sector shocked everybody by a total boycott of the federal governmentEs request for proposal (RFP) to hire a new media agency. Difference of opinion regarding the content of the RFP, between the public works department and the Institute of Communications and Advertising, along with some bruised egos, prompted the members in taking this drastic step. Reconsideration and renegotiation between the two bodies should soon be done and the account given to the best qualified person.

Contracts & orders received, Advertising Sales Services, Media Buying Agencies, Advertising, not elsewhere classified, Contracts & orders let, Contracts, Demonstrations and protests, Contract agreement, Media buying services, Administrative agencies, Government agencies

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Marketing right here, right now

Article Abstract:

Four well-known Canadian professors of marketing candidly discuss a panoply of ideas, issues, trends and opportunities related to the marketing industry. Nine companies that have adopted successful marketing campaigns and strategies are outlined.

Forecasts, trends, outlooks, Marketing procedures, Advertising, Forecasts and trends, Marketing, College teachers, College faculty, Beliefs, opinions and attitudes, Market trend/market analysis, Marketing industry, Panel Discussion, Company marketing practices

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Implementation

Article Abstract:

The need for business enterprises to adopt effective supply chain management practices, in order to remain competitive, is discussed.

Editorial, Logistics, Business logistics

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