Pay-for-performance plan praised

Article Abstract:

Procter and Gamble Co's plan to pay its advertising agencies based on sales of its products by Jul 1, 2000 received praises from marketing industry groups. The pay-for-performance system, which will get ad agencies to focus on developing marketing plans to grow brands rather than maximize media spending, is said to benefit both advertisers and agencies. However, marketing experts do not expect other advertisers to adopt the system since it is hard to measure the contribution of advertisements to the product's performance.

Use of services, Procter & Gamble Co.

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Lem takes Unilever USA job

Article Abstract:

Esther Lem has resigned from Unilever Canada to assume the position of director for deodorant brands at Unilever USA's Home and Personal Care unit. She is the fourth marketing executive to leave Unilever Canada for assignments elsewhere. Peter Elwood, former president of Unilever's Lipton division, left the company after Lipton was integrated with Lever Pond's and Good Humor-Breyers. Rob Guenette, the former director for hair care at Lever Pond's and his successor at the post, Ian Gordon, both left for Molson Canada.

Personal Deodorants, Deodorants (Toiletries)

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Durk I. Jager, chairman, president and chief executive and director of Procter & Gamble

Article Abstract:

Procter and Gamble Chmn/Pres/CEO/Director Durk I. Jager is retiring effective Jul 1, 2000. Jager has been with the company for 30 years and is retiring for personal reasons. He will be replaced by Alan G. Lafley, who is the company's president for global beauty care and North American operation. Jul 1 is also the day when Procter and Gamble will change the way it pays its ad agencies.

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