Pepsi ads take aim at Coke icons

Article Abstract:

Pepsi Cola Canada's new radio spots is a twist of its Pepsi taste challenge, where people are asked to choose their favorite cola in blind taste tests. The spots, created by BBDO Canada, feature a Pepsi spokesperson deliberately provoking traditional Coke icons. One of the ads shows an interviewer entering the cave of a hibernating polar bear, prodding the bear to accept the Pepsi challenge. A spokesman for Pepsi said the campaign aims to take the core message of the taste challenge and tie it with the brand imaging.

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Coke plans media consolidation

Article Abstract:

Toronto, Ontario's Coca-Cola Ltd is conducting a review of its media- buying and planning assignments worth over $20 million. The objective is to consolidate the job using a single Canadian advertising agency. Five agencies have already been shortlisted for the account, namely, Optimedia Canada, English Canada, Initiative media, Starcom, Cossette Communication- Marketing and MediaVest. Coke will decide on its choice by early summer 1999.

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Cadbury Schweppes Canada

Article Abstract:

Cadbury Schweppes Canada has launched a sweepstakes promotion, which offers a grand prize of a $200,000 E*Trade account, targeted at E*Trade Canada's high demographic. Consumers can enter to win by sending in one UPC code and selecting three squares on a grid found on entry forms on the back of the Canada Dry labels or wraps. Other prizes include four $5,000 E*Trade accounts ad five free trades for signing on to E*Trade.

Canada

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