Perceptions of the media in three different cultures: the US, Australia & Taiwan

Article Abstract:

This paper examines business students' perceptions of the media in the United States, Australia and Taiwan across four attributes: informative, entertaining, boring and irritating. Management implications of the findings are also discussed. Newspapers, radio, billboards, television, direct mail and magazines were selected for analysis.

Public opinion

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The outlook for 2001

Article Abstract:

Issues concerning the market performance of the European advertising industry in 2001 are discussed. Statistic data reflecting the industry's performance in 2000 are presented. It is predicted that the advertising industry will continue to grow in 2001.

Industry Overview, Europe, Advertising agencies, Statistics

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The outlook for 2000

Article Abstract:

Total display and classified advertising expenditure in Europe is forecast to rise by 5% in real terms in 2000 from 1999. Newspapers will remain the largest single advertising medium.

Forecasts and trends, Advertising expenditures

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