Perfumes and fragrances: 1

Article Abstract:

Perfume and fragrance market data for the 1992-1996 period in the UK reveal a changing sector balance and a declining market value. Multiple stores began selling premium perfumes at prices 25-30% cheaper than the perfume houses' official outlets. This has led to a decline in the replica perfume market from 13% in 1992, to 1% in 1996. Mass market perfume sales have also decreased, leaving premium products with a 73% share of the 1996 market. The UK perfume market was valued at 396 million pounds sterling in 1996, which represents a 5.3% drop from 1992, and analysts forecast a continuing decline in value.

Marketing, Perfumes

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Perfumes and fragrances

Article Abstract:

A large number of manufacturers are involved in the UK perfume and fragrance market, with the top 11 companies having a combined market share of only 37.4% in 1996. The perfumes come either from specialist perfume houses, which produce mainly premium perfumes, or from cosmetics and toiletry companies, designers or fashion stores. Premium perfumes account for 73% of the market. L'Oreal is the leading manufacturer, with 6.9% of the value of total sales. Profiles of ten of the leading manufacturers are included, together with information on consumers, advertising and distribution.

Management, Reports, Unilever Group, House of Chanel, Body Shop International PLC, L'Oreal U.K. Ltd., Parfums Christian Dior, Benckiser Group, Estee Lauder Cosmetics, Revlon Manufacturing Ltd., Sanofi Beaute, Yardley of London Ltd.

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Perfumes & fragrances: part 2

Article Abstract:

The UK perfume and fragrance market was lead by manufacturer Unilever in 1998, with 15.2% of value sales. The biggest share increase came from Calvin Klein Cosmetics which gained 2.3% of market share from 1996 to 1998. Up to 73.1% of the perfume and fragrance market came from the premium brand sector, lead by Calvin Klein Cosmetics Eternity brand which accounted for 4.6% of the market in 1998. The men's fragrance market is dominated by Elida Faberge which markets Lynx fragrance.

United Kingdom

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