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Business, international

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Planet Snak orbits singles scene

Article Abstract:

Nabisco Ltd of Toronto, Ontario, has introduced a new line of single-serve snacks called Planet Snak that is targeted to children under 15 years old. The Planet Snak packaging and its logo was created by Corporate Visuals. The line is also supported by a massive advertising campaign developed by Harrod and Mirlin/FCB. The campaign includes television commercials, print advertisements and in-store promotions and features thee new animated mascots.

Author: Daniels, Chris
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
Product introduction, Snack Foods, Snack Food Manufacturing, Nabisco Ltd.

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The code breakers

Article Abstract:

The features of the quick response code, which allows the customer to connect to the website by using a cell phone photograph, are presented.

Author: Daniels, Chris
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Forecasts, trends, outlooks, Methods, Forecasts and trends, Market trend/market analysis, Quick response inventory system, Mobile marketing

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