Post launches 'dramatic' cinema ad

Article Abstract:

The National Post has launched an image campaign in Canada. It includes a 65-second ad, radio, transit and print ads created by Scott Thornley and Co. The spopt incorpoprates pphotos that have appeared in the newspaper and will feature the new tag line 'The news. You have our word on it.' The radio campaign has two components which will air on radio stations throughout Canada. The transit ads, which will run exclusively in Toronto, will feature excerpts of singular words attributed to different National Post columnists.

Newspaper Publishers, Newspapers

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Full steam ahead for microbrewery

Article Abstract:

Canada-based microbrewery Steam Whistle is banking on attractive bottle design in its marketing strategy. The company has invested C$4 million in the brewery and sales have surpassed projections by 15%. Steam Whistle Pres Cameron Heaps believes that the unique, 1950s-style bottle with its sleek shape and green color has strong marketing appeal. Heaps is also counting on his experience in getting ahead of its competitors in the crowded microbrewery category.

Breweries, Marketing procedures, Beer & Other Malt Beverages, Steam Whistle

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L'Oreal targets 'look-conscious' guys

Article Abstract:

L'Oreal Canada is launching a print campaign promoting its hair coloring for men. Called ColourSpa For Men, the product, which is available in seven different shades, is designed as a color concealer for men experiencing their first grey hairs. It targets males in the 25- to 40- year-old age bracket. The ads are running as double-page spreads in magazines such as National Post Business, Maclean's, Affaires Plus, L'actualite and Saturday Night.

Toilet Preparation Manufacturing, Hair Colorings, L'Oreal Canada

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