Power-packed snacks
Article Abstract:
Power-packed snacks such as sports drinks and energy bars are targeting consumers leading a very active lifestyle. The sports nutritional market, which is estimated to be valued at C$140 million in Canada, includes isotonics-high-level carbohydrate drinks, which replenish body fluids after an intensive workout, and recovery drinks, which is taken to restore muscle glycogen after an intensive workout regimen. Also included in the sports nutritionals category are energy bars, which were first unveiled about a decade ago. The product initially targeted serious athletes but is now aimed at nutrition-conscious, active consumers.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
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When it's quittin' time again
Article Abstract:
Smoking cessation marketers are ecstatic over the phenomenal increase in sales of nicotine replacement therapies. ACNielsen's sales figures for the 52 weeks ending Apr 24, 1999 reveal an increase of 94% from the same period in 1998. This growth is attributable to the switching of nicotine replacement therapies from prescription to over-the-counter. The move has also opened new opportunities for smoking cessation category leaders to hit their target market of more than 6.7 million Canadian smokers in the age range of 15 to 18.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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