Prince Edward Island Tourism
Article Abstract:
Young and Rubicam's Toronto office has created new print and three 30- second TV ads for Prince Edward Island Tourism. The first two TV spots highlight the many recreational activities in the island. The 'End of the Race' ad shows triathletes about to start in a race but changed their minds and played on the beach instead. The advertising campaign will run in Ontario, Quebec, the Maritimes and in New England. The tourism agency is spending between C$800,000 and C$1 million for the TV spots.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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BBDO to cut staff
Article Abstract:
BBDO Worldwide has announced that it will have to lay off staff at its North American offices. The move is prompted by a new corporate structure that will be necessary to handle the consolidated Chrysler Group business that was awarded to the advertising agency in late 2000. BBDO plans to establish a new global structure, called PentaMark Worldwide, in Detroit, MI, that will handle operations previously handled through individual BBDO agencies in North America.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Ammirati Puris
Article Abstract:
Ammirati Puris is an advertising agency established in Canada in 1994. As of Dec 2000, it employs a staff of 84 and has its headquarters in Toronto, Ontario. The company, an affiliate of the International Group of Companies, handles the creative accounts of Canada Bread, Jobshark.com, newspaper, 'Toronto Sun,' and Fuji. In fiscal year 1999, the agency posted revenues of $13.5 million.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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