Product liability cost as a marketing tool

Article Abstract:

Because we are marketing in an increasingly competitive global economy, it is imperative that product liability be addressed as a competitive advantage for the selling firm. In the development and management of products, especially technical products, i.e. electronic components, product liability costs (PLC) can be substantial. However, the PLC element in marketing management and product development has been lightly treated relative to its importance, including the absence of stress on the need for the manufacturer and supplier to work as a team in PLC estimation of new products. The purpose of this article is to develop a PLC simulation model that provides management decision makers with a competitive tool with which to secure market position and to gain and maintain market share. (Reprinted by permission of the publisher.)

Economic aspects, Product liability, Products liability

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Specifying and synchronizing partner activities in the dispersed product development process

Article Abstract:

The manner in which firms identify, specify and temporally co-ordinate partner activities in a networked new product development (NPD) context is examined by focusing on activity specification and synchronization. It was observed that the timing and nature of partner involvement was influenced by the ability to specify partner activities and assess partner capability and that attention to spacing and synchronization of partner activities could add value to the development process.

Partnerships, Market Research & Product Development, Evaluation, Partnership, Time to market

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Marketing information exchange mechanisms in collaborative new product development: the influence of resource balance and competitiveness

Article Abstract:

Issues discussed concern the benefits and potential complications of corporate collaboration in the new product development process. Topics addressed include how the integration of marketing data between companies influences new product success, and how company resources and competitiveness effects the dynamics of exchange between organizations.

Statistical Data Included, Management, Marketing, New products, Product introduction, Strategic alliances (Business)

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