Productivity in hotels: a stepwise data envelopment analysis of hotels' rooms division processes

Article Abstract:

A major concern in the service industries is low productivity. The importance of stepwise data envelopment analysis (DEA) for measuring and benchmarking productivity. The issues and problems regarding productivity measurement and the advantages of using DEA in productivity measurement are analyzed. Data from three-star hotels in United Kingdom is presented.

Production management, Management dynamics, Service Industries, Management, Usage, Data envelopment analysis, Services industry, Company business management, Industrial productivity, Productivity

---

Critical success factors in UK corporate hotels

Article Abstract:

The results of a project that was undertaken to verify the outcome of a prior research done by Brotherton and Shaw on the application of critical success factors in UK's corporate hotels have been provided. The procedures followed in the study have been described.

Evaluation, Causes of, Success

---

An exploration of the meanings of hotel brand equity

Article Abstract:

A research on the definitions of brand equity within the hotel industry, in an attempt to remove confusion which hinders the enforcement of branding strategies, is discussed.

Marketing procedures, Marketing, Brand name products, Brand names, Company marketing practices

Similar abstracts:

• Abstracts: Non-discretionary inputs in data envelopment analysis. A new approach for technical efficiency estimation in multiple output production
• Abstracts: Nintendo plays for a comeback with hand-held game device. Sanyo Electric's latest moves leave analysts unconvinced
• Abstracts: Read my photo. Wireless: Wi-Fi is aiming for the masses
• Abstracts: The danger of innovation, icons, and taking our i's off the road. If experience stifles thought, let us pursue the unexpected
• Abstracts: Fun and fruity sweets. Sensational summer sweets. Sensational turkey supper

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.