Promo twins win BDBC award

Article Abstract:

David Nichols and his twin brother Brent, who run Vancouver-based Inventa Sales & Promotions, are the recipients of the Young Entrepreneur Award from the Business Development Bank of Canada. The two established Inventa in 1996 and has since grown its client list to include Telus, ING Bank of Canada, Molson Breweries and Coca-Cola. David says Inventa provides the arms and legs for the implementation of ad campaigns on the street or in retail locations. He adds that they have the capability to put 100 fully- trained employees on the streets for up to eight weeks on a stretch.

Direct Marketing Services, Direct Mail Advertising, Direct marketing, Inventa Sales and Promotions

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Franchisors embrace multibranding

Article Abstract:

Canadian franchisors have advanced the concept of multibranding franchise operations with the launching of 'trombos,' which is the combination of three brands in one location. One such trombo operation is the integration of Baskin Robbins, Dunkin' Donuts and Togo's Great Sandwiches in one store in Burnaby, BC. Analysts opine that multibranding in food services is an effective way to introduce new brands to the market and multibranding also increases the opportunities of all three brands.

Lessors of Nonfinancial Intangible Assets (except Copyrighted Works), Franchising, Franchises

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The little telco that could

Article Abstract:

CitiTel remains strong in Prince Rupert, British Columbia, reaping revenues of approximately C$10 million most years. The company, which serves a city of 17,000 people, provides customers with high-technology services such as high-speed Internet to Vancouver residents. The city- owned telephone firm, with 36 employees and 10,000 phone lines, charges Prince Rupert customers C$15 a month for local service, while in Terrace, the rate is over C$19 and around C$22 in Vancouver.

Wired Telecommunications Carriers, Telephone Communications, CitiTel

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