Protecting the core competencies of a company: intangible asset security

Article Abstract:

US companies spend $30 billion annually protecting their tangible assets, however, intangible assets such as skills, reputation and brand loyalty, are not protected in the same way and are not given appropriate management attention. Intangible assets are hard to quantify but they play an essential role in the achievement of corporate core competencies, and are likely to become increasingly important. An method of valuing intangible assets is given, and four approaches to intangible security are discussed.

Asset Accounting, Management, Intangible property, Intangible assets, Assets (Accounting)

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Trade-offs in online purchase decisions: two empirical studies in Europe

Article Abstract:

The trade-offs made by end-consumers when making online purchases are examined in terms of choice-related attributes and in terms of convenience-related attributes. End-consumers attach the highest importance to product-related information and streamlining the fulfillment process.

Europe, Nonstore Retailers, Consumer Behavior, Analysis, Online shopping, Consumer preferences, Consumer behaviour

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