Publicity points

Article Abstract:

Details of an initiative from the Canadian Public Relations Society, to create a standard for measuring returns on investment in Public Relations, are presented.

Public affairs, Venture Analysis, Company investment, Investments, Business enterprises, Company public relations

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Telltale metrics

Article Abstract:

Canadian Public Relations Society's new tool for measuring returns on public relations budget, called the media relations rating points system, is discussed.

Product standards, safety, & recalls, Standards

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Tackling PR's value challenge

Article Abstract:

Challenges present in the measurement of returns on public relations and public relations' long-term intangible benefits are discussed.

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