Puma overcomes its mid-life crisis to join the world league

Article Abstract:

Puma AG of West Germany has expanded from a maker of tennis shoes to become a manufacturer and marketer of sporting goods and casual sportswear apparel. In 1985, Puma AG earned $9.1 million on sales of $571 million, with 67 percent of its sales posted on foreign markets. The expansion has been planned and managed by the son of the company's founder, Armin Dassler, a 57 year old executive who (following a heart attack) took the company public, selling 28 percent of Puma's stock to German investors for $40 million. Under the new corporate structure, Dassler is chairman of the board. Among the strategies used by Dassler to expand his company's business are: restructuring the domestic sales system, reducing in-house production, diversifying into textiles and sporting goods, and focusing marketing efforts on foreign markets. The U.S. market accounts for nearly a third of the company's total sales.

Sporting and athletic goods, not elsewhere classified, Women's and misses' outerwear, not elsewhere classified, Men's and boys' clothing, not elsewhere classified, Management, Case studies, Corporations, Sporting goods industry, Business success, Sport clothes industry, Corporations, West German, Dassler, Armin, Puma-Sportschuhfabriken KG

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Where are German jobs coming from?

Article Abstract:

West German organized labor is an exception to a European trend in which labor unions are losing clout in the face of economic uncertainty. The German trade organizations are lobbying hard for a reduction of the work week from an average of 39 to 35 hours, despite opposition from government and business leaders. Government, industry, and labor negotiators are expected to eventually reach a compromise on the hours issue. The staff time management experiences of electrical equipment manufacturer Siemens and auto component supplier Deutsche Vergasergesellschaft are described.

Economic aspects, Human resource management, Employment, Siemens AG, Labor supply, Labor force, Labor unions, Working class, Deutsche Vergasergesellschaft

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Germany's new alternative to Franco-Italian menswear

Article Abstract:

Hugo Boss AG, a West German producer of men's clothing, expects to announce a 45 percent jump in net profits to $7.5 million in 1985 on a sales increase of 30 percent to $137 million. This means an impressive $37 per share profit, and the firm is expected to announce one of the top dividends on the stock exchange in West Germany for 1985. Hugo Boss will also increase the 24 percent share of its revenues categorized as foreign earnings.

APPAREL AND OTHER TEXTILE PRODUCTS, Finance, International aspects, Men's clothing, Hugo Boss AG

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