Quitting the club: Le ChateauEs TV and film promotions have clinched its evolution from club-wear-only to a fashion destination

Article Abstract:

Le Chateau, in a move to be known as a fashion house rather than oclub-wear-only storeo, has come up with significant changes in all departments; namely- product quality and mix, merchandising, store design and marketing. Tie-ups with major events such as the premiere of the movie oDown with Loveo, followed by other promotional partners has created the necessary buzz and caught the attention of the Canadian customer.

Canada, Marketing procedures, Marketing, Company marketing practices, Le Chateau Inc.

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If the shoe fits

Article Abstract:

Caryn Lerner, the president and chief executive officer of Holt Renfrew and Company Ltd., discussed the trends of consumers' preferences for luxury goods, besides the methods of judging the purchasing power of consumers while selling luxury goods.

Executive changes & profiles, Officials and employees, Interview, Holt, Renfrew and Company Ltd., Lerner, Caryn

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Showing who's boss

Article Abstract:

The slow and steady growth of Hugo Boss AG into a market leader in luxury retailing is described.

APPAREL AND OTHER TEXTILE PRODUCTS, Germany, International aspects, Clothing industry, Growth, Company growth, Hugo Boss AG

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