A network approach to alliance management

Article Abstract:

The majority of management tools assume that a company acts autonomously, but this view is increasingly inadequate in a network economy. The network perspective needs a different view on strategy, alliance management and the role of top management. A network management perspective is proposed whereby individual alliances are viewed as part of a wider picture of network relationships. To meet the demands of the network perspective certain tools are necessary, including portfolio analysis, partner programmes and databases.

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Strategic communication with employees in large European companies: A typology

Article Abstract:

The acceptance of changes through communication is of great significance in large European companies. A study of six leading companies helped to examine current communication policy and practices in Europe. The results emphasize the significant role of national culture in such communications processes. A typology of communications patterns is provided, including attitudes between corporate headquarters and subsidiaries.

Business Communications Mgmt, Business communication, Business communications services

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