OracleEs new style: How implementing a global CRM solution increased OracleEs marketing creativity

Article Abstract:

Oracle Corporation Canada has implemented a global CRM system, which enables them to pursue a disciplined and methodical marketing policy, unlike the old system. The system is immensely creative and effective, wherein collaboration with all departments can be carried out domestically as well as internationally.

Prepackaged software, Computer software industry, Software industry, Marketing, Oracle Corp., ORCL, Company marketing practices, Customer relationship management, Customer relations

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National Cinema Network - the premier cinema media company

Article Abstract:

Cinemas are fast becoming a major entertainment center for 18- to 34-year-olds in many Canadian communities. USA-based National Cinema Network (NCN) Company offers advertisers innovative in-theater promotional and advertising tactics aimed at this target audience.

Motion Picture Theaters, Motion Picture and Video Exhibition, Advertising, not elsewhere classified, Other Services Related to Advertising, Targets & Markets, Movie Theater Advertising Svcs, Movie theaters, Movie theatres, In-theater advertising, Target marketing, In-theatre advertising, National Cinema Network

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