Rona builds $20M+ campaign

Article Abstract:

Canada's Rona home improvement chain has unveiled a C$20-million advertising campaign created by BCP of Montreal. The ad campaign uses the 'Au service de votre imagination,' or 'Building on your imagination' slogan. The campaign includes six TV spots featuring customers visualizing what would happen if they buy home improvement tools, from hammers to garden supplies. New stylized circulars would also be distributed in Rona stores and in Quebec's Publisacs.

Do-It-Yourself Building Materials (Ret, Home Centers, Home center stores

---

The Egg Man cometh

Article Abstract:

Small Fry Snack Foods in 1999 started a complete brand revitalization to bring its Humpty Dumpty products into the new millennium. The extensive overhaul was undertaken by Sparks Communications under the theme 'Go for More.' Major changes included retooling product packaging, the Humpty Dumpty logo, promotions and advertising. Research shows the effort is paying off as indicated by healthy sales and growing shelf presence in stores.

Snack Food Manufacturing, Snack Foods, Small Fry Snack Foods

---

Similar abstracts:

• Abstracts: Rosen dons new direction. The lure of low-tech
• Abstracts: Spending a penny. The long game. Salmond's leap
• Abstracts: The monster. The Afghan iconoclasts. Drier and more desperate
• Abstracts: Viral campaign relies on 'cool sites'. The truly golden years

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.