EU: E-COMMERCE'S TURNOVER IN 1999

Article Abstract:

According to the Boston Consulting Group, sales by e-commerce to private individuals is expected to generate a turnover of FFr 295bn in 2002, compared with FFr 22bn in 1999. In 1999 the Web represented 0.2% of the value of European retail commerce. According to the Boston Consulting Group, the presence of European retailers on the Internet has risen over 200% in one year, compared with a 145% rise in the United States.

Sales & consumption, European Union, Boston Consulting Group

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SWITZERLAND: NESTLE NO LONGER SELLS ON INTERNET

Article Abstract:

On 23 December 1999, Nestle, the Swiss food group, closed its EasyShop on-line sales site, which it launched in 1997. The group's objective with this site was to become a major contact point with electronic commerce operators. The products which were available on Easyshop are now sold on the Le-Shop server. Nestle does not plan to repeat this initial experiment.

Chocolate & Choc-Type Confections, Chocolate and Confectionery Manufacturing from Cacao Beans, Switzerland, Dairy Products, Dairy Product Manufacturing, Baby Food, Specialty Canning, Food preparations, not elsewhere classified, Sugar and Confectionery Products, Bottled Water, Bottled Water Manufacturing, Bottled and canned soft drinks, All Other Miscellaneous Food Manufacturing, Canned specialties, Food Products NEC, Chocolate candies, Baby foods, Nestle S.A., Food, Bottled drinking water, Nestle

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FRANCE: PROFILE OF CYBERCONSUMERS

Article Abstract:

The average cyber consumer is of management status in an urban location and is richer than the average. They make orders from home or from work and get their shopping delivered early in the morning or late at night. Houra (Cora) says that 70% of its customers are urban inhabitants from the Ile-de-France region and the majority are members of management. For C-mescourses (Casino), the majority of its clients are women of at least 35 years or age and with children and live as a couple in an urban area. Cyberconsumers mainly buy heavy products on-line, including liquid products. However, the purchasing of fresh produce is developing, particularly amongst its loyal customers. The average amount of shopping (more than traditional supermarkets) varies according to site, with between FFr 800 and FFr 1,000 for Ooshop (Carrefour) and FFr 650 on average, for around 40 items at Telemarket.

France, Carrefour S.A., Telemarket

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