Say what you mean, mean what you say: an ethnographic approach to male and female conversations

Article Abstract:

Men and women may use the same language, but distinct meanings of the words used can arise depending on the gender of the speaker and the listener. An ethnographic study is done to determine the implications of this concern on market research.

Market Research, Market Research & Product Development, Marketing research, Sex differences (Psychology), Conversation, Report

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The strength of British market research is British market researchers

Article Abstract:

A study on services of academic market researchers and British market research practitioners is presented.

Research and Development in the Social Sciences and Humanities, Services information, Administration of Education Programs, Educational Research & Development, Education Research & Statistics, Services, Educational research

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Valuing the visceral

Article Abstract:

The need of market researchers to concentrate on decision making of consumers is emphasized.

Forecasts, trends, outlooks, Consumer Behavior, Decision-making, Decision making, Evaluation, Forecasts and trends, Market trend/market analysis, Consumer behaviour

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