Scope and intensity of logistics-based strategic alliances: a conceptual classification and managerial implications
Article Abstract:
Strategic alliances are at the forefront of current management practice. Firms with complementary skills are taking advantage of synergies among them to reduce operating costs and to secure competitive advantages. Whereas strategic alliances can take many forms, this article focuses on logistics-based strategic alliances. In these alliances, buyers, sellers, and third-party service providers in the distribution channel engage in business relationships designed to reduce the joint cost of two or more firms. We propose a typology that classifies logistics-based strategic alliances along the dimensions of scope (broad versus narrow) and intensity (high versus low). Based on this typology, we offer guidelines for firms involved or interested in logistics-based strategic alliances and raise issues for further research on this topic. (Reprinted by permission of the publisher.)
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 1997
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Changes in sponsorship value: competencies and capabilities of successful sponsorship relationships
Article Abstract:
Increasing sponsorship relations and its implementation for analyzing market competencies is presented.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2006
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