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Business, international

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Leisure on the Internet

Article Abstract:

A wide range of internet leisure activity includes booking tickets, placing bets and shopping to chat rooms and e-mail. Leisure on the internet will continue to expand with provision becoming more freely available, cheaper, and quicker.

Publisher: Mintel International Group Ltd.
Publication Name: Leisure Intelligence (Mintel)
Subject: Business, international
ISSN:
Year: 2000
United Kingdom, Industry Overview, Leisure industry

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The influence of media on advertising effectiveness

Article Abstract:

Empirical results, which examine the impact of the use of internet, posters and radio in advertising, are presented.

Author: Breivik, Einar, Nysveen, Herbjorn
Publisher: NTC Publications Ltd.
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2005
Norway, Comparative analysis, Advertising campaigns, Billboards, Radio

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Subjects list: Usage, Internet
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