Shirts and blouses in Germany

Article Abstract:

Production of men's shirts in Germany is worth just over 100 million deutschemarks a year, as most production has been moved overseas. Output of women's woven shirts and blouses is falling rapidly, although local production of T-shirts is increasing. Imports of shirts, blouses, T-shirts and undershirts amounted to 757 million units in 1997, worth 7.2 billion deutschemarks. The leading brands for shirts, T-shirts and blouses are Boss, Escada, Trigema, Tru and Seidensticker, and own brands are important. Significant retail channels include large clothing stores, department stores, mail order and traditional clothing specialists.

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Beer in Germany

Article Abstract:

Beer production in Germany during 1998 totalled 111.7 million hl, down 2.7% from 1997 but still accounting for more than 37% of the European Union's (EU) total beer production. Germany's beer exports for the year amounted to 8-9 million hl, with imports standing at 2.8 million hl. Germany has 1,283 breweries, constituting more than 76% of the EU total, with the largest brewers being Oetker and Brau and Brunnen. It is expected that beer consumption in Germany will continue to decline and the industry looks set for further rationalization.

Beer & Other Malt Beverages, Breweries, Malt beverages, Analysis, Brewing industry

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Underwear in Germany

Article Abstract:

Underwear production in Germany has fallen more slowly than that of other knitted goods, but top suppliers are sourcing more and more of their goods overseas. The women's underwear market is estimated at 4.3 billion Deutschemarks in 1998, while the men's market is estimated at 2.2 billion Deutschemarks. There is a trend towards low-priced goods, although brands are becoming important. Advertising expenditure is usually high, with Dim-Rosy planning to spend 20% of turnover in 1999 and Triumph spending 6% of turnover.

Women's and Girls' Cut and Sew Lingerie, Loungewear, and Nightwear Manufacturing, Women's and children's underwear, Women's & Girls' Knit Underwear, Lingerie

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