Shop for little horrors
Article Abstract:
Television networks are focusing their attention on increasing their children's television programs as they realize the significance of children in advertising. The apparent success of the Nickelodeon channel triggered the move. Television networks are pouring money into television programs as they are beginning to realize the spending power that children command and other potential economic benefits involved.
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 1997
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Article Abstract:
The BBC's plans to launch three new digital channels for young people reflects the growing competition in the children's TV market. The development of merchandising and the growing spending power of young people means that children's TV is potentially a very lucrative business.
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 2001
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