SKF's U.S. strategy to counter the Japanese

Article Abstract:

Mauritz Sahlin, managing director of AB SKF, a Swedish roller bearing manufacturer, controls a company that commands a 36 percent share of the European market and 20 percent of the world market, with annual sales of $10 billion. Sahlin is concerned about the two-percent decline in market share held by the company since 1984, due primarily to business lost in the competitive U.S. market to the Japanese. Among the moves made by Sahlin are increased acquisitions, price cutting, the import of less expensive products, and the closing of excess capacity. The battle that looms in the U.S. roller bearing market between the Japanese and SKF is described, and the company's decentralization plans are discussed.

Analysis, Planning, Sweden, Business planning, International competition (Commerce), International competition (Economics), Roller bearings, Sahlin, Mauritz

---

A plodder perhaps, but Ciba-Geigy stays near the top

Article Abstract:

Ciba-Geigy's sale of its Airwick division in 1984 marked the Swiss pharmaceuticals and chemicals manufacturer's exit from the consumer end of the industry. Reportedly, Ciba-Geigy was never good at consumer marketing; however, the Swiss company continues to be the world's second largest pharmaceutical and agrochemical producer and the largest manufacturer of dyestuffs. In 1985, Ciba-Geigy reported profits of $818 million on sales of $10.1 billion. The marketing problems faced by the successful conglomerate, and the debate as to whether the company's research and development programs are in line with the size of the company's operations are detailed.

Pharmaceutical preparations, Pharmaceutical industry, Switzerland, Chemical industry, Pharmaceutical chemistry, Ciba-Geigy AG, Corporations, Swiss

---

Similar abstracts:

• Abstracts: Should a company play copy-cat or catch-up with a rival's new product? The folksy theories that inspire lifestyle merchant IKEA
• Abstracts: Can a company risk a product launch with a demotivated work force? Forging a new corporate image from a merger of industry equals
• Abstracts: Downside of critical mass: Europe's most thriving corporate cultures undermine the accepted belief that bigger is better. part 2
• Abstracts: Day-dream believers. The management of emotion and the emotion of management. A survival guide to suffering the bad boss
• Abstracts: The economic consequences of immigration: a positive but limited effect. New faces in the crowd

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.