Siemens calls for change in image with phone ads

Article Abstract:

Siemens AG of Germany will launch the new Siemens SL10 line of digital phones in Asia and Europe supported by an extensive advertising campaign with the theme "Be Inspired." The campaign in Europe will include ads in TV, print media and the Internet that feature creative celebrities who will talk on how they were inspired by the phone. Hendrik Geissler, president of marketing at Siemens AG Private Communications Devices, said the campaign will allow Siemens to project a new image as well as associate the phone with a certain lifestyle. He said that consumers now choose mobile phones on several factors including brand image and aesthetic features rather than on technology.

Comment:

Will launch the new Siemens SL10 line of digital phones in Asia & Europe supported by an extensive advertising campaign

Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing, Cellular Mobile Tel Equip, Wireless telephones, Siemens AG, Article

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Building a new ad venture

Article Abstract:

The article discusses the trend of placing mega-ads over city sites and on buildings in Europe, especially in Germany. Although building owners like the trend because they can make money while using ugly scaffolding during renovations, it is not always easy to get permits for outdoor advertising, and some advertising plans have provoked civic opposition.

Europe, Outdoor advertising services, Outdoor Advertising, Display Advertising, Out-of-Home Advertising, Marketing industry

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SAP launches new ad campaign for Web software

Article Abstract:

The article is about the new global ad campaign SAP AG has launched in an attempt to boost sales of its mySAP.com Internet system. The German company is using print and prime-time television ads that will appear in 25 nations.

Prepackaged software, Software Publishers, Business Software Pkgs (Micro), World, Global Marketing, Advertising Activity, Computer software industry, Software industry, Business management software, Suites (Software), SAP AG, SAP, mySAP.com (Application development software)

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