Singapore firms dangle carrots to lure mobile-phone customers
Article Abstract:
Mobile phone companies in Singapore have launched aggressive marketing strategies to boost their customer base. SingTel Mobile, a unit of Singapore Telecommunications, has lowered the monthly fee for its GSM network and is offering discounts for bulk usage. MobileOne, a new entry into the cellular telephony market, is offering innovatively designed telephone handsets. The mobile phone market is expected to be more competitive as the law against monopoly takes effect on Apr 1, 1997.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 1997
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In the Singapore sell-phone war MobileOne holds pricing edge
Article Abstract:
MobileOne's entry into the Singaporean mobile telecommunications industry in Apr 1997 provides competition to previous lone service provider SingTel Mobile. MobileOne, which is a consortium between Hongkong Telecommunications, Cable & Wireless, the Keppel Group and Singapore Press Holdings, will initially provide Global System for Mobile Communications (GSM) service but will eventually offer a Code Division Multiple Access Standard.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 1997
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Hong Kong cell phones may direct callers to local shops and sales
Article Abstract:
Hongkong Telecom CSL's mobile phone service will soon be offering area specific messages for its subscribers and the company hopes that the new service will help boost the company's market share. The company will be offering area specific text messages to subscribers and these messages will direct users to the nearest sale or local shops. The company also has a number of other services all aimed at boosting market share.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 1997
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Comment about this article or add new information about this topic:
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