Singapore telco deregulation begins with a big bang
Article Abstract:
Singapore Telecommunications Private Ltd (SingTel) celebrated the deregulation of Singapore's telecommunications industry by running nine pages of ads on the broadsheet Strait Times. SingTel also announced huge price cuts on its services, which saw subscription to its mobile services rise by 300%. On the other hand, startup StarHub commemorated the first two days of deregulation by launching mobile, pay phone and international services from fixed-line phones.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Cozying up to the phone
Article Abstract:
Telstra Corp and Yellow Pages have launched two of Australia's most popular advertisements in the telephone industry. Telstra's campaign uses real people, such as deaf people, a doctor and a farmer, to convince consumers that the utility is being more than just a telephone company that helps people with their problems. On the other hand, Yellow Pages' offers funny advertisements that build affection for the brand because they are remembered fondly by people.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Sydney outdoor space demands a premium
Article Abstract:
The Sydney Olympic Games, which will be held from Sep 15 to Oct 1, 2000, provides opportunities for advertisers to secure a prime billboard site that costs more than C$1 million. The expensive rate is caused by the lack of good billboard sites in Sydney, Australia. Non-sponsors of the event are already getting billboard sites while sponsors, who are given the right of first refusal, have already signed outdoor advertising contracts.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
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