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Business, international

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Smart card technology rises again

Article Abstract:

Several companies have joined together under the project name Solstice to develop and implement a multi-application smart card to be used for all payment and loyalty applications in the physical and virtual worlds. The multi-application smart card will be marketed to banks, airlines, retailers, gas chains, quick-service restaurants and Internet service providers. Solstice promises to handle a variety of transactions within a particular company relationship.

Author: Milczarek, Marlene
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
Strategic alliances, Global Marketing, Magnetic Cards, Magnetic and Optical Recording Media Manufacturing, Electronic components, not elsewhere classified, Industry Overview

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Baby boy band embraces sponsors

Article Abstract:

HMV, Diesel, L'Oreal and Wal-Mart are teaming up with an emerging Canadian musical act to reach their collective target demographic.

Author: Milczarek, Marlene
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
United Kingdom, Marketing procedures, Toiletries, Toilet Preparation Manufacturing, Toilet preparations, Entertainers & entertainment groups, Advertising Activity, All Other Specialty Food Stores, Variety stores, Musical Groups and Artists, Prerecorded Tape, Compact Disc, and Record Stores, Discount Stores, Record Stores, Record & prerecorded tape stores, Musical Artists, Wal-Mart Stores Inc., WMT, HMV Ltd., Music stores, Musicians, L'Oreal USA Inc.

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Heinz sees green in purple ketchup

Article Abstract:

Pittsburgh, PA-based H.J. Heinz has added "Funky Purple" to its colorful E-ZEE Squirt ketchup products.

Author: Milczarek, Marlene
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
Product introduction, New Products/Services, Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing, Canned fruits and vegetables, Catsup, H.J. Heinz Co., HNZ, Ketchup

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Subjects list: Canada, United States
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