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Business, international

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Sneak play

Article Abstract:

The controversial proclamation by Wendy's International Inc. that the winner of the 'Kick for a Million' contest, Brain Diesbourg will receive the winning amount of $1 million in installments of $25,000 for a period of 40 years, is discussed.

Author: Menzies, David
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
Eating places, Fast Food Restaurants, Limited-Service Restaurants, Wendy's International Inc., WEN

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Slugging it out in Buffalo

Article Abstract:

The disapproval of the design of the new logo of Buffalo Sabres by fans of the professional ice hockey team is discussed. Buffalo Sabres play in the National Hockey League.

Author: Menzies, David
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
United States, Logos (Graphic design), Logos (Graphics), Buffalo Sabres

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Season's greetings

Article Abstract:

The decision of Wal-Mart Stores Inc. to use the word 'Christmas', once again in its store promotions during the festive seasons, is discussed.

Author: Menzies, David
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Management dynamics, All Other Specialty Food Stores, Variety stores, Discount Stores, Management, Wal-Mart Stores Inc., WMT, Company business management

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Subjects list: United States, Marketing, Public opinion, Company marketing practices, Sales promotions
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