Stand by your brand
Article Abstract:
A brand is an invaluable asset for a company and helps in maintaining a competitive edge. Advertising provides the most crucial tool for brand building by creating brand recognition for prospective customers, and ensuring the retention of existing customers.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Advertising, Consumers, Brand image
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Your consumer is watching
Article Abstract:
This report examines the need for Canadian companies to enhance their credibility and reputation, and generally burnish their corporate social responsibility image.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Venture Analysis, Business enterprises
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Management, Canada, Company business management
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