Star TV shows some muscle in Asia with pacts involving NBC and ESPN

Article Abstract:

News Corp. subsidiary Star TV has been able to sign up both rivals NBC and ESPN International for separate contracts involving cable program services in Asia. Star TV's deal with ESPN Asia would enable both to monopolize sports programming in the region. It would also possibly cut down on the exorbitant costs that consumers pay for televised sports activities. The deal with NBC involves operations in India and Indonesia.

Contracts, Star TV Inc., NBC Asia, ESPN Asia

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MTV goes local again with creation of a third Asian channel, for India

Article Abstract:

Viacom Inc. has established its third music channel in Asia, called MTV India, which will cater to around six million viewers in India. The effort is expected to provide competition to Channel V, a service provided by a group led by News Corp. The latter has around 12 million viewers and enjoys the patronage of local advertisers. Meanwhile, MTV India will provide 16 hours of Indian programs daily.

Foreign operations, Telecommunications systems, India, Viacom Inc., VIA

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In crowded Asian market, NBC hopes to stand out with focus on local news

Article Abstract:

NBC Asia Ltd. is using a pan-Asian strategy in its effort to garner a share of the region's highly-competitive TV market. Company executives state that the NBC Channel will emphasize exclusive regional stories, although it will also run popular US programs such as 'The Tonight Show With Jay Leno' and 'The Today Show.' The NBC Channel is currently shown in Thailand and the Philippines.

Cable TV Systems Operators, Management, Asia, NBC Asia Ltd.

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