Strength in numbers

Article Abstract:

Five alternative weekly newspapers have formed the Canadian Alternative Newspaper Network (CANN) to target national advertisers that are seeking to tap the 18-to-34 urban markets. The single-source representation allows the five urban weeklies to have a combined media kit, to offer volume discounts and to establish a sales office in Toronto. The five members of CANN are Monday Magazine, Scene Magazine, Uptown, Fast Forward and See Magazine.

Newspaper Publishers, Weekly Newspapers

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Incubators hatch brand campaigns

Article Abstract:

Two Canadian incubator companies plan to launch marketing plans to establish brand awareness. Online incubator Equityengine.com launched on Apr 5, 2000 and offers anyone equity in any dot.com they help start-up by providing their own skills. Internet media and marketing company SUMmedia.com Inc. also launched an incubator Web site. Its first client is the Web site foresomeonespecial.com.

Wired Telecommunications Carriers, Specialized Telecom Services, Equityengine.com

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aand the grooms wore pink

Article Abstract:

The legalization of same-sex marriages in Ontario, British Columbia and Quebec, has presented enormous potential and challenges to marketers interested in targeting this small but significant niche market.

Legal issues & crime, Government regulation (cont), Government regulation, Legal/Government Regulation, Targets & Markets, Gays, Laws, regulations and rules, Same-sex marriage, Lesbians, Target marketing

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