Studying consideration in the consumer decision process: progress and challenges

Article Abstract:

Interest in the study of consideration has been increasing in recent years. This interest is driven in part by the realization that a good understanding of brand evaluation and brand choice processes has been attained, but brand consideration has received little attention in research. From a practical standpoint, brand managers are concerned about the lack understanding of how their products could enter consumers' consideration sets in crowded markets. Three broad perspectives in the study of consideration are presented.

Methods, Management, Marketing research, Brand choice, Consumer preferences, Market research, Brand name products, Brand names

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Effects of market orientation on the behaviors of salespersons and purchasers, channel relationships, and performance of manufacturers

Article Abstract:

Research is presented concerning the influence of the market orientation of manufacturers on the behavior of purchasers and salespersons. The analysis of matched data from manufacturers, suppliers and customers is discussed.

Economic policy, Business enterprises, Business-to-business market, Business to business market

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Category structure, brand recall, and choice

Article Abstract:

Research is presented concerning the investigation of the assumption that consumers are familiar with the structures of product categories used in marketing. The brand recall abilities of consumers are discussed.

Psychological aspects, Consumers, Recollection (Psychology), Recall (Memory)

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