Successful industrial advertising campaigns

Article Abstract:

The correlation of seven hypothesized factors are studied to determine their relationship to the success of industrial advertising campaigns. The seven hypotheses studied are: product characteristics, influence of competition, resources of the advertiser, client-agency relationship, market research efforts, messaging position and creativity, and media selection. The success of an advertising campaign is based on awareness, attitude and sales. These objectives are best met when their importance is ranked as part of the initial goals and objectives.

Industrial equipment, Advertising, Advertising campaigns, Business success

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Transferring industrial technology to less developed countries

Article Abstract:

This article discusses the motivations for industrial firms to transfer technology to less developed countries (LDCs), where technological innovation is most critically needed. The types of technology most appropriate for transfer are described, with special emphasis on technologies that do not threaten a firm's economic interests. The various channels through which technology can be transferred are specified. (Reprinted by permission of the publisher.)

International aspects, Developing countries, Technology application, Business-to-business market, Business to business market, Technology transfer

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