Super supplements

Article Abstract:

Centrum commands as much as 40% of Canada's adult multivitamins market, which the company claims is due to strong branding. Private labels hold second place with a 29.6% share of the market followed by Jamieson Laboratories at third with 9.8%. Private labels account for a huge portion of multivitamin sales due to lower prices but have been hobbled by consumper perception of inferior quality. Roots Canada has also created its own vitamin line through an alliance with Boehringer Ingelheim.

Vitamin, Nutrient & Hematinic Preps, Pharmaceutical Preparation Manufacturing, Industry Market Data, Market share, Pharmaceutical preparations, Statistical Data Included, Jamieson Laboratories Ltd.

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In the fat seat

Article Abstract:

The article explores the problem of obesity and its relationship to fast food restaurants. Will consumers really buy the low-calorie alternatives.

Product information, Marketing procedures, Eating places, Fast Food Restaurants, Limited-Service Restaurants, Marketing, Prevention, Obesity, Control, Company marketing practices

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Gateway opens for Genesis Media

Article Abstract:

RadioShack of Canada will distribute US-based Gateway computers at about 900 outlets.

United States, Goods & services distribution, Channels of Distribution, Consumer electronics industry, Distribution, Gateway Computer Systems Inc., Company distribution practices, RadioShack Canada Ltd.

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