Survival of the fittest

Article Abstract:

According to a new survey conducted by Annual Survey of Advertising and Related Services, the smaller Canadian advertising agencies are loosing market for multinational advertising agencies with huge investments. Complete details of this survey are presented.

Multinational Corporations, International business enterprises, Surveys, Competitive advantage

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Cossette's next move

Article Abstract:

The objectives of Cossette Communications Group following its success in Canada are discussed. The firm intends to grow globally by acquiring new accounts and is concentrating on investing in digital marketing.

Strategy & planning, Cossette Communication Group Inc., Aims and objectives

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Cossette gets its U.S. agency at last

Article Abstract:

Quebec, Montreal-based Cossette Communications Group has acquired New York, NY-based Post and Partners. The move gives Cossette a long-awaited US base.

United States, Asset sales & divestitures, Acquisitions & mergers, Agency Formation/Mergers, Cossette Communication Marketing, Post and Partners

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