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Business, international

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TV is dead. Long live TV

Article Abstract:

Gradual transition of advertising sector from television to online videos is discussed. Performance report of Canada in the 53rd International Advertising Festival in Cannes is also briefed.

Author: Powell, Chris
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Forecasts, trends, outlooks, Rites, ceremonies and celebrations, International Advertising Film Festival, Industry forecasts

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Extraordinary advertising

Article Abstract:

The details of the Canadian Newspaper Association's Extra Awards, held on Oct. 5th in Toronto, are discussed. The show honors the best creative advertisements in newspapers.

Author: Powell, Chris
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Advertising, Advertising and Related Services, Business Associations, Newspaper Advertising, Achievements and awards, Toronto, Ontario, Commercial associations

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Ad spending surpasses $10 billion

Article Abstract:

According to the Television Bureau of Canada in Toronto advertisers added another digit to the total Canadian media spend in 2000, as ad revenues increased 4.9%.

Author: Powell, Chris
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
Sales, profits & dividends, Television

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Subjects list: Canada, Advertising agencies
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