TVO goes back to school
Article Abstract:
TVOntario's (TVO) new Chmn/CEO, Isabel Bassett, confronts a number of formidable challenges at the network barely one month after assuming her positions in Dec 1999. She must implement a shift in TVO's mandate towards continuing education as spelled out by the Ontario government. If TVO becomes purely educational in its focus, a network executive noted that this could change the composition of its sponsors. Media analysts say that a move toward more formal educational programming will cause TVO to experience a significant drop in audiences, members and sponsors.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Nelvana Ltd
Article Abstract:
Nelvana Ltd, a Toronto, Ontario-based children's entertainment company, has formed a division called Nelvana New Media to focus on the creation of family-oriented content, including video clips and games. The unit will also produce television series in flash animation and interactive entertainment and games that will be enjoyed by both parents and children. Furthermore, it will create interactive stories, games and postcards.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Pick of the crop
Article Abstract:
Advertising agencies should provide their employees with internal promotion, ongoing training and learning opportunities to promote company loyalty, and thus, avoid losing talented staff, especially in the middle management level. The implementation of these staff retention policies will make employees feel valued and special and show companies' commitment to their workers.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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