Taiwan's New Regime May Signal Shift for the Advertising Industry

Article Abstract:

Taiwan's recent turn toward youth-oriented advertising is reflected in the recent election of 49-year old Chen Shui-bian to the presidency. Chen lookalikes are being used to hawk a variety of products and services.

Taiwan, Use of services, Forecasts, trends, outlooks, Banking Institutions, Depository Credit Intermediation, Advertising agencies, DEPOSITORY INSTITUTIONS, Campaign Themes, Banking industry, Semiconductor industry, Banks (Finance), Political aspects, Elections, Chen, Shuibian, ChinaTimes.com, FarEasTone Telecommunication Corp., WeCan Consult Co., Makoto Bank

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SG Asset's tech fund looks back to get ahead

Article Abstract:

Manager of the Asian New Economy Fund for SG Asset Management, Lim Fang Suan, is interested in moving away from Internet companies in order to shore up his technology fund. The fund lost 42% after opening in July 2000 due to overvalued Internet stocks such as Pacific Century Cyberworks, Pacific Internet, AsiaInfo, and Chinadotcom. Mr. Lim's picks include Li & Fung, Taiwan Semiconductor Manufacturing, and United Microelectronics.

Strategy & planning, Wholesale Trade, Investment advice, Investment Advisory Services, Financial services industry, Financial services, Taiwan Semiconductor Manufacturing Company Ltd., Interview, Securities, Investment advisers, Pacific Century CyberWorks Ltd., AsiaInfo Holdings Inc., Chinadotcom Corp., Li and Fung Ltd., SG Asset Management, Suan, Lim Fang, Pacific Internet

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Hong Kong advertisers find shock-ad strategies pay off

Article Abstract:

Sunday Communications is among the companies advertising shock ads in Hong Kong directed at the teenager and young adult market. Sunday's ads feature scenes such as violent car crashes, ghostly hauntings, and people accidentally eating eyeballs. Although the ads are sparking numerous complaints, they have won Sunday two honorary marketing awards and have generated many customers.

Radiotelephone communications, Cellular and Other Wireless Telecommunications, Mobile Radio Services, Television, Demographics, Wireless communications services, SUNDAY Communications Ltd.

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