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Business, international

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Teenagers' response to self- and other-directed anti-smoking messages: a cross-cultural study

Article Abstract:

The impact of culture on teenagers' response to self- and other-directed anti-smoking messages is discussed.

Author: Reardon, James, Miller, Chip, Foubert, Bram, Vida, Irene
Publisher: NTC Publications Ltd.
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2007
Specialty outpatient clinics, not elsewhere classified, Outpatient Mental Health and Substance Abuse Centers, Antismoking Programs, Youth, Psychological aspects, Behavior, Teenagers, Smoking cessation programs, Smoking cessation, Culture, Civilization

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Media proliferation and the demand for new forms of research

Article Abstract:

The effects of media industry and communicational channels on consumer preferences are presented

Author: Gritten, Adele
Publisher: NTC Publications Ltd.
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2007
Communications industry, Consumer preferences, Mass media

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The commercial-academic divide: never the twain shall meet?

Article Abstract:

The relationship between academic and commercial qualitative research is analyzed.

Author: Keegan, Sheila
Publisher: NTC Publications Ltd.
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2007
Business, Business research, Experiential research

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Subjects list: United States, Forecasts and trends, Market trend/market analysis
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