Television
Article Abstract:
Statistical data for the Canadian television broadcasting industry such asdistribution, consumption, audience share, viewing habits and average viewing trend are presented. Graphs, charts and tables representing other industry statistics such as the top 20 conventional programs in English and French are also given. An industry overview is also provided.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Product placement for dummies
Article Abstract:
Product placement in the television and film industries in Canada is becoming the preferred method for marketing for brands. It increases brand loyalty.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
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A healthy dose of reality
Article Abstract:
The spurt in reality shows on television is overviewed, focusing on the low costs of production and audience pulling attributes.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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